How to claim and verify your ChatGPT business profile

To claim your business in ChatGPT, open Business Hub in the sidebar, find your listing and prove that you represent it. After approval, complete the identity check so you can publish business details and access insights. Start with the account your business intends to keep using. OpenAI’s setup instructions

1. Check whether your business qualifies

Eligibility depends on business type and location. For a local shop or restaurant, OpenAI currently supports claiming an existing US listing. A Toronto restaurant looking for a way to add its dining room should check this restriction before paying anyone for setup. For an eligible online business, Business Hub may offer an option to add a missing listing. You can start without buying ads or signing an Enterprise agreement.

Before opening the claim, collect your public website, legal business name, business email and the name of the person authorized to represent the company. For a company with several brands, write down which brand, domain and operating entity belong together. This helps you recognize the right listing when several results have similar names.

2. Find the listing and confirm the managing account

Sign in to ChatGPT, open Business Hub and search for the business by name. Compare the result with the website and business details you collected. Select the matching listing and check the account shown before continuing. If OpenAI emailed a personal invitation, use the email account that received it. Open Business Hub through OpenAI

If a former contractor already claimed the listing, use Dispute ownership in the profile menu. If the listing is locked, use its support option. Creating another profile for the same business makes it harder for your team to know which record it should maintain.

3. Verify your connection to the business

Use a method offered on your listing. Choose the one your team can complete with its existing access.

• Phone or email. Check the destination shown, request the code and enter it in the claim flow. For a shared reception number, arrange for someone to answer the call before requesting it.
• Website domain. Give your DNS administrator the TXT record shown in Business Hub. Add that record, preserve existing records and return to verify the domain. If verification fails immediately, check the host and value and allow time for DNS changes to appear.
• Shopify. Select the Shopify connection, review the requested permissions and confirm that you are signing into the store associated with this listing.

OpenAI emails its decision or asks for more information. Keep the claim email and record which account submitted it so a colleague can follow up without restarting the process. Verification methods and approval

4. Complete Persona identity verification

Once the claim is approved, open the business overview and follow the Persona verification prompt. The authorized representative may need identification, registration details or evidence of authority. Submit those materials directly through the verification flow. If you create a new profile through Persona, approval can publish it automatically, so review the business details before submitting.

If verification expires or fails, follow the instructions in the decision email. Check the spelling of the legal name and the address against official records before retrying. If OpenAI says verification succeeded but Business Hub still shows it as incomplete, contact OpenAI Support with the affected step, the error and a screenshot with sensitive details removed.

5. Update the information customers rely on

After approval, review your website, description, category, logo and policies. Write the description as an answer to a customer’s first question. For example, a furniture retailer that delivers assembled tables only within Ottawa should state the delivery area and link to its delivery terms. A broad phrase like “delivery available” leaves the customer guessing.

For a product catalogue, use a supported feed such as Shopify or a CSV following OpenAI’s specification. Test one product from end to end. Compare its price, availability and destination link with the storefront. Give someone responsibility for correcting discrepancies when inventory changes. OpenAI reviews updates, and changes can take time to appear. Business information and product feeds

6. Review the result and assign ongoing access

Reopen Business Hub with the managing account. Check the verification status and the details that have been published. Save the review date and assign an owner for future changes. Where insights are available, track website clicks alongside enquiries your own website receives. A blank chart can reflect a reporting threshold. Claiming a profile gives no guarantee of recommendations or sales.

Business Agents have separate eligibility requirements. If your account offers agent creation, test a real customer question against your written policy before publishing it. Our Business Hub launch guide explains the initial US rollout and what Canadian owners can access.

Want Milan to help set up your business profile?

Book a setup call with Milan and include your website, business type, country and the step you have reached. You can also email milan@findmilan.ca. A useful first session is to check eligibility together, identify who controls the domain or storefront, and agree on the profile details your customers should see.

Keep the claim in a business-controlled account. Your authorized representative completes identity verification directly. Once the admin has access, use Business Hub’s teammate or agency invitation to give Milan the access needed for the work. Keep passwords, verification codes and identity documents out of the booking form and email. Learn more about Milan’s AI consulting services or see the AI Web Awards project.

This walkthrough was prompted by Nick Ponte’s video on claiming a ChatGPT business profile. Eligibility and verification steps follow OpenAI’s Business Hub documentation.